Unexpected Pops of Color From Nature

Uncovering the Science Behind the “Unexpected Red Theory”

If you’ve been online at all lately, you’ve probably heard about the “unexpected red theory.” This phenomenon was coined by a TikTokker, and it basically says that adding any amount of red to a room where it doesn’t belong automatically makes the space look more pulled together. Since the theory was introduced, countless videos have been added where people have examined aspirational images of homes and found a pop of red was included, perhaps in a lampshade, a side chair, or a picture frame.

As a self-proclaimed science nerd and color enthusiast, I was instantly intrigued. Of course, I love any trend that advocates for adding more color to a space. And given that red is my favorite color, I’m especially enthusiastic about this one. But being the curious sort, I wanted to dig into the research to understand whether there’s a real benefit to “unexpected red.”

Why would adding red to a space change the way it feels? One theory is that as our spaces have become stripped of color due to the minimalist trend that held sway up until a few years ago, the intensity of red helps counterbalance all that blandness. We know from research that saturated colors prompt a physiological response called arousal, which heightens energy and attention. It’s not surprising then that a cross-cultural study of work environments found that people working in more colorful offices are more alert, confident, and friendly than people working in drab spaces. Even a small pop of a bright color breaks the monotony of a greige interior and makes it feel fresh and alive.

But does that mean that any bright color would work the same way? Should we brace ourselves for the “unexpected blue theory” or “unexpected purple theory” next? Well, not exactly. It turns out that red has some specific qualities that make it unique in the way it influences our mindset and behavior.

The Science Behind Red’s Powerful Impact

Stop signs and stop lights are red, as are fire engines and the flashing lights of emergency vehicles. Red often serves as a “watch out” signal, whether literally or metaphorically (“red flag” for example). In studies, red has been shown to capture and hold attention in emotional situations better than other colors. Why does red put us on high alert? One reason might be that red is the color of blood, and seeing blood suggests danger, which snaps us to attention.

Red also plays a role in social signaling. Certain emotions, like anger or embarrassment, cause blood to rush into the face. (We even say we’re “seeing red” when angry.) A flushed face might be a sign of someone to be more cautious around. But red doesn’t always signal a threat. Sometimes it connotes opportunity.

One interesting fact about red is that it is the complementary color of green, so it stands out best in natural landscapes. In fact, many evolutionary biologists believe that our color vision evolved in large part to help our primate ancestors find ripe fruits and young leaves (which naturally appear red) among the green leaves of the treetop canopy. So perhaps “unexpected red” in a home functions more like seeing a bowl of ripe cherries than a cut to the finger: a bright and exciting burst of joy.

In addition to attracting our attention, red affects us on a physiological level. Studies have found that exposure to red light increases blood pressure, respiratory rate, skin conductance, and eye blinking, all measures of an increase in what psychologists call arousal, a physiological measure of excitement. Red also increases the speed and force of our physical responses. And red is explicitly associated with terms like “stimulating,” “exciting,” and “warmth.”

When we’re in a high arousal state, we’re more alert and more attuned to information coming in from our senses, which can be pleasant or unpleasant depending on the content. In a beautifully designed interior, it makes sense that “unexpected red” would feel more exciting than agitating.

The Cultural Significance of Red

Red is also associated with power and high social status. In several ancient societies, red was used in body decoration and jewelry to signify high status. And among certain species of animals, red markings indicate a dominant position in the hierarchy. For example, among mandrill monkeys, males with the reddest coloration on their faces and bottoms are at the top of the heap. These markings help other, lower status monkeys understand their place in the order. This effect has been shown to translate to competitive sports, with red contestants being significantly more likely to win.

Researchers have found that gambling with red poker chips makes players feel more dominant, and makes them more intimidating to others. This translated to more aggressive playing behavior. Perhaps on some level, seeing a flash of red in our environment makes us feel more powerful or confident.

The Romantic Connection to Red

Red is more broadly associated with romantic love and attraction. Red is the color of hearts, Valentine’s Day, and the roses that most typically signify “I’m into you.” Coupled with red’s effect on physiological arousal, it seems that red primes us to be in the mood for love. Though most studies of red in this context relate to wearing red, it’s possible that “unexpected red” in an environment such as a bedroom or hotel room might subtly unlock our more sensual side.

Unexpected Red in Practice

Of course, the other essential part of the “unexpected red theory” is the unexpected – the element of surprise. “Unexpected red” isn’t just about putting a ton of red in a space. The idea is that it really isn’t core to the design, but may even clash or distract a little bit. This aligns with my research on the surprise aesthetic, which shows that having an unexpected element in a space can add a significant boost of joy. Surprise disrupts our expectations and breaks the monotony of a space we inhabit day in and day out.

Perhaps because red is a color we often shy away from in decor because of its intensity, a little “unexpected red” goes a long way in making a space feel vibrant, unique, and alive. If you’re inspired to try adding some “unexpected red” into your space, here are some ideas:

  • A single red accent chair or side table
  • A red throw pillow or blanket
  • Red artwork or a bold red frame
  • A red vase or other decorative object
  • Red trim or molding
  • A red light fixture or lamp shade

Have you tried the “unexpected red theory” in your space? I’d love to hear how it’s worked for you! And if you’re looking to create more joy in your home, be sure to check out my free workshop on the 5 Secrets to Designing a Feelgood Home. You can find the schedule and sign up at abc-home.co.uk.

Facebook
Twitter
LinkedIn
Pinterest
Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *